Our Mission

The Natural Caviar
Monaco roots. Maverick energy.
This is The Natural Caviar — a bold remix of heritage and hustle.
Dreamed up by EuroLeague star Mike James, aka Mr. Natural and caviar innovator Edward Gant, we’re not just rethinking indulgence — we’re rewriting the entire playbook. This isn’t your grandfather’s delicacy. It’s a movement: raw, refined, and real.
We see caviar differently. Not as some velvet-rope status symbol, but as fuel for the fearless — rich in protein, Omega-3s, and the kind of nutrients that sharpen your edge. It’s a superfood for creators, athletes, and night owls alike.
From courtside grinds to midnight brainstorms, we bring caviar into the now — paired with steaks, burgers, or straight from the tin. No tux required