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The Natural Caviar
Monaco roots. Maverick energy.
This is The Natural Caviar — a bold remix of heritage and hustle.
Dreamed up by EuroLeague star Mike James, aka Mr. Natural, we’re not just rethinking indulgence — we’re rewriting the entire playbook. This isn’t your grandfather’s delicacy. It’s a movement: raw, refined, and real.
We see caviar differently. Not as some velvet-rope status symbol, but as fuel for the fearless, rich in protein, Omega-3s, and the kind of nutrients that sharpen your edge. It’s a superfood for creators, athletes, and night owls alike.
From courtside grinds to midnight brainstorms, we bring caviar into the now. Paired with steaks, burgers, or straight from the tin. No tux required.
Forget rules.
This is luxury liberated, shaped by grit, driven by style, and made for the generation that does it their own way.
The Natural Caviar
Born in Monaco, for the bold.
About The Founders
The Visionaries behind the tin.
Two different paths. One shared mission.
Mike James, EuroLeague legend and one of the game’s most electrifying scorers, lives where discipline meets drive. Obsessed with peak performance and clean living, Mike isn’t just about winning on the court — he’s about redefining what fuel looks like for the next-gen athlete. For him, caviar isn’t a luxury — it’s a weapon.
Across the table sits Edward Gant, CEO of Azure Caviar and a trailblazer in the world of seafood.
Together, they’ve cracked the code: caviar that speaks Gen Z, tastes elite, and fits into a life lived at full speed.
The Natural Caviar isn’t stuck in the past.
It’s made for those rewriting the rules.
This is your caviar now.
